CRADLE OF FILTH's DANI FILTH Says DEVILMENT's Music 'Has Almost A Pop Sensibility'

"Even Your Blood Group Rejects Me", the new video from the Ipswich, Suffolk, U.K.-based band DEVILMENT, featuring vocalist Dani "Filth" Davey of British extreme metallers CRADLE OF FILTH, can be seen below. The song is taken from DEVILMENT's debut album, "The Great And Secret Show", which is scheduled will release on Halloween 2014 (October 31).

Commented director Sam Scott-Hunter: "With this video I really wanted to capture the intensity of the song, and then shove it in your face to get the heart pounding — the visual equivalent of listening to it loud on your headphones in a dark room. So to do that we locked ourselves in a studio in deepest, darkest Suffolk, turned most of the lights out and the volume up, and we didn't come out again until we had that intense groove etched indelibly into the back of the camera. It's a dark song, and I wanted that heaviness to come across visually, but there's also an air of mystery and mysticism in what the band are doing, and to capture that we enlisted an incredible dancer, NagaSita, who has a wonderfully different and exotic take on the track. I hope when people watch this, they can turn the lights off, turn it up loud, and enjoy a really intense experience."

Added Dani Filth: "When we approached undertaking a video for the track 'Even Your Blood Group Rejects Me', the intention was to create something very visually disturbing, yet stunning to look at, in a minimalistic monochrome context. The idea was to really bring out the performance of the track and marry it to phantasmagorical images, all cut to the massive pounding beat. Through the inclusion of smoke, strobe-lighting, fire, Theban masks, exotic dance and silhouette, we have endeavoured to create a mystic atmosphere in which we plunged the entire studio into complete and utter darkness, so that the viewer's full attention is focused on these aforementioned traits, set adrift against what appears to be the timeless whirls of space. Sam Scott-Hunter, the director, and his assistant for the day, band photographer Dex Jezierski, both pulled out all the stops to make this video come to horrid artistic fruition, and we even enlisted the help of my wife Toni and daughter Luna for hair, angle-grinding, make-up and costume, all for the benefit of keeping our cinematic occult activities a closed secret from the unsuspecting human world. As a band we are all extremely pleased with the outcome of our dalliance with the dark arts and hope that viewers to this visual feast will enjoy it just as much as we did weaning the video from its deep Satanic birth."

In a recent interview with MediaMikes.com, Dani stated about DEVILMENT: "It's vastly different than CRADLE OF FILTH. It's a totally different entity in that's it's completely original. Each of the band members has their own unique perspective on metal and music in general. Our keyboardist, Lauren, doesn't come from a metal background at all, though she has come to appreciate it. It is more riff driven and somewhat in the vein of RAMMSTEIN or WHITE ZOMBIE. The songs have more of a heavy groove to them. Lauren has brought this John Carpenter-type vibe to the whole thing which is really great. The music is definitely in the realm of horror."

Asked if he took a different creative path during the writing/recording process for DEVILMENT's debut album compared to how things work in CRADLE OF FILTH, Dani said: "Not overly. CRADLE does a lot of stuff via the Internet, and then we all get together when needed for touring and such. With DEVILMENT, everyone lives locally, unlike CRADLE where members are literally spread across the world. Having everyone so close has made the experience different, as has writing in a lower key. Though I still write the same way as I always have, I do approach the DEVILMENT material a bit differently. I am a little more contemporary with the choruses and such. I don't like to say it, but the material has almost a pop sensibility."

"The Great And Secret Show" was recorded at Grindstone Studios in Suffolk with producer Scott Atkins, who has previously worked with CRADLE OF FILTH, BEHEMOTH, AMON AMARTH, SYLOSIS and GAMA BOMB. The artwork was created by Drake Mefestta.

DEVILMENT consists of Dani Filth (vocals),Daniel Finch (guitar and samples) Colin Parks (guitar),Nick Johnson (bass),Aaron Boast (drums) and Lauren Francis (keyboards and vocals).

The band's first single, "Mother Kali", can be streamed below.

DEVILMENT will tour Europe for the first time later this year as the support act for LACUNA COIL and MOTIONLESS IN WHITE.

Filth makes a guest appearance on the latest MOTIONLESS IN WHITE single, "Puppets 3 (The Grand Finale)".